4. Big challenges create the best work.
“If you get assignments that are pushing your vision, your skills, then awesome. Kudos to you, keep getting those assignments. If you’re not getting those assignments, then you need to be self-assigning that challenging work. Give yourself tough deadlines and tougher creative challenges. You do your best work where there is a challenge that is clearly present and 10 feet taller than you think you can handle.”
* All I have to say on this one is ‘Command and Control’. Command the respect of your clients as a real expert in high demand even if you’re not at this time in your career and its all smoke and mirrors. Control situations and make sure you are seen to be in control! There is a huge benefit in self motivated ‘projects’ to boost your business. Consider it essential research and development. Don’t be afraid to ‘cold call’ potential clients if you have a product you truly believe in and is a benefit to them and their businesses. Price you products realistically and make offers that are difficult to refuse. Over 80% of the contents of your essential business toolbox should be sales and presentations skills. Get out there and shoot new images that are commissioned by yourself as a practical presentation pack. And above all, make that presentation consistent!