Its really not that long ago that it was the norm to have professionally printed, just about every image we took. Indeed since the advent of the photographic process, a print of some kind has always been made. Prints were valued as art, as memories, as legacy and as records. Without prints we would not be able to enjoy the earliest portraiture of Julia Margaret Cameron, a pioneer who loved to ‘hang out’ with the artists of the Pre-Raphaelite movements and who was equally revered as an artist in a new and exciting medium. Books and publications abound illustrating the lives of people, their clothing choices, hairstyles and fashions, some of which are valuable historical documents and others provide sources of amusement and nostalgia. The importance of the printed image has affected every facet of our lives in living memory.
Then came the advent of universally accessible digital imaging and our world has changed, virtually overnight. So, are the warnings of the ‘father of the internet’, Vint Cerf being heeded? He warned of a “digital Dark Age” — a future in which there will be little record of the 21st century. “Old formats of documents that we’ve created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed”
To me the message is clear as day. If I can’t hold it, stand back from it and admire it on a wall or in a book, I have nothing of any particular value. A ‘real’ artist of any kind, whatever they may say, wishes to leave a legacy. Legacies that are universally accessible and not confined to a PC, Mac, iPad, phone or other digital device. Don’t get me wrong, online services that aid sales in a universal market are an essential component of a modern photographic business but even their aim is to make a print!
Call me old fashioned, out of date or an industry dinosaur. I don’t care! Having just achieved a pivotal Historical Research Fellowship with the BIPP I had to make my own prints. Not just prints but canvases. I could have gone to my favourite lab, One Vision Imaging (they did print my ‘evidence’ books!) but this control freak sourced superb inkjet products from Permajet (huge thanks to Robin Whetton, Alex Cullen and the team at the Imaging Warehouse) and output everything myself on a pair of printers. Finally, the shop window on the world. My all new Zenfolio website (Adam Edwards, thanks for making this happen) where I gave the design team the task of creating an art gallery site to actually sell prints! Vanity? Legacy? Practicality? Whatever your motive, it’s what we should all be doing – Make a Print!
© Martin Grahame-Dunn 2016