There have been so many changes in our industry since the halcyon days of the 80’s and 90’s. I well remember a day rate as a commercial & advertising photographer commanding £5000. How things have changed and clearly, from our perspective, not for the better! But as consulate professionals we do have a worth. Indeed we should be commanding respectable fees for our work. All to often I hear and see discussions with tales of woe describing just how much our fees have dwindled to across the board.
Weddings are a prime example. Fees in the thousands used to be commonplace but we are told that due to the advent of the smartphone that we simply cannot command such figures. But there are some that still do. Perhaps its a case of understanding your true value and holding your nerve. Much easier if you have a unique presence and style of course.
In portraiture I well remember fees in excess of £1,000.00 for a portrait sale. Wall portraiture was at a premium. Photographers simply wouldn’t sell loose prints, and as for giving away one’s captures (negatives now digital files) it was unheard of. Almost a capital offence linked to either giving away part of one’s soul or copyright. In either case a bad move that today has become commonplace.
To put things in some perspective and show that not every profession has similarly suffered, a solicitor, and not a principal I might add, commands a fee of around £2,640.00 per day or an hourly rate of £330 Inc VAT. So perhaps it’s time to up our game and recognise our worth as an industry. I for one will be reviewing my fee structure for Mentoring, training and legal representation & conciliation services. Not everything in life, or our industry, should be for free.