9. A-Gamers work with A-Gamers.
If you are good at what you do, then you work–or seek to work–with other people who kick ass too. If you suck, then you put yourself around sucky people to feel better about yourself. If you want to be the best, seek to be around awesome people–be it other artists, assistants, producers, clients, partners, whatever. Shoot high. Shoot for better than yourself.
This is all about not setting your sights too low or underpricing, indeed undervaluing your work because you are more concerned about what your low price competitors are up to. People who know me well understand I value the quest of attaining a ‘Professional’ qualification by a recognised Institute or Association. Why? Because its a personal benchmark. A form of self motivated quality control that drives us to excel in every walk of our photographic lives. Without a doubt in the UK, the BIPP and MPA lead the way with processes that examine our businesses in more depth than ever before. In conclusion, do aim as high as you can. Think of yourself as a purveyor of the finest quality as if you had received an enviable ‘Royal Warrant’. Don’t settle for less!