6. Simple is good.
Almost every photo that is bad has too much information. Outside of technical basics, the number one reason that most photos fail is because there is no clear subject. Often this is the case with design, film, fashion, you name it. Remove clutter, remove distraction. Tell one story, and tell it well.
* KISS! Keep it Simple Stupid! Never a truer word spoken for simplicity is everything. Images with clutter or no definitive focal point simply fail. For the ‘Social’ photographer engaged in the Wedding industry this is particularly relevant. I have been asked so many times “Why are there almost no Fellows (if any?) in the discipline of Wedding PJ, Wedding Documentary or whatever other name you wish to apply?” My answer to this is simple. It’s probably a lack of attention to detail and an obsession with being observational without any form of intervention to tidy a shot. Personally I find the high brow approach that ‘PJ’ means don’t change, interact or affect an image in any way, highly inappropriate in the Wedding industry. Sure, in the world of ‘real’ photojournalism in media, news and war zones, it’s all about ‘the truth, the whole truth and nothing but the truth’. But my question is, does a Bride really want the ‘truth’ of half drunk beers, bottles on the neatly manicured lawn or cigarette packets strewn in their scene featuring many thousands of pounds worth of haute couture? More questions than answers and I certainly don’t expect some people to agree with me. Are we losing a grip on reality and our true purpose as professionals that have an eye for detail? I wonder. I think I’ll keep this for another article in the future!