PART 5 – The “10 Category Assessment System

6. Lighting… “The use and control of light refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is manmade or natural, proper use of it should enhance an image.”

7. Colour Balance… “Supplies harmony to an image. An image, in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Colour balance is not always harmonious and can be used to evoke diverse feelings for effect.”

8.Technical excellence… “Is the print quality of the image itself as it is presented for viewing. Sharpness, exposure, printing, mounting and correct colour all speak for the qualities of the physical print.”

9. Photographic Technique… “Is the approach used to create the image. Printing, lighting, posing, ‘digital negative’ exposure, film choice (If used), digital output to file, paper selection and more are part of the technique applied to an image.”

10. Story Telling & Subject Matter… “Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might collect his own message or read her own story in an image. The subject matter should always be appropriate to the story being told in an image.”